On the morning of April 30th, Vice Mayor Ji Xiangfeng and his delegation visited Shengyuan Pharmaceutical for research and in-depth understanding of the company's large-scale health industry production and operation, product research and development, and future development plans. Zhu Yuxuan, Chairman of Shengyuan Environmental Protection, accompanied and reported on the work.
Vice Mayor Ji Xiangfeng visited Shengyuan Pharmaceutical's liquid beverage production line, solid tablet production line, and Shengyuan Bioscience Research Institute's R&D laboratory on site, and listened to Chairman Zhu Yuxiuan's report on the planning and development prospects of the big health industry project. He gained a detailed understanding of the company's product lifecycle management from research and development to listing, including key procedures such as R&D process, production process, administrative approval, and quality testing.
At the experience center, Chairman Zhu Yuxuan presented the core product matrix of the company to Vice Mayor Ji Xiangfeng, including the already launched and sold Yuanqi Xiaoshu ® Taurine energy drink, taurine L-carnitine sports nutrition drink, and health supplement Shengyuanshu ® Products such as American ginseng taurine oral solution. He said that in recent years, the company has focused on the field of healthy functional food, formed a product system with taurine as the core component, and is accelerating the dual track strategy of "online live streaming+offline experience marketing". Through Tiktok, video number, Little Red Book and other platforms, the company has accurately reached consumer groups of all ages. At the same time, it plans to layout brand experience halls to deepen user awareness, gradually achieve market penetration, and provide diversified solutions for the nutritional needs of the whole people.
Vice Mayor Ji Xiangfeng has a detailed understanding of the company's products and encourages enterprises to further explore market demand and create differentiated competitive advantages. He pointed out that under the "Healthy China 2030" strategy, the development potential of the big health industry is enormous. Enterprises should actively explore cross-border cooperation models, link with national health activities, sports events, community health promotion and other projects, and enhance brand influence; At the same time, deepen technical exchanges and resource sharing with peers in Xiamen, promote collaborative innovation in the industrial chain, and jointly build a big health industry ecosystem.
