On the afternoon of April 10, Zhong Muda, Secretary of the Party Leadership Group and President of the Fujian Council for the Promotion of International Trade, and his entourage visited Shengyuan Environmental Protection for inspection and research. Liu Huihuang, Vice President of the Quanzhou Council for the Promotion of International Trade, and Chen Liyun, President of the Quangang District Council for the Promotion of International Trade, accompanied the visit. Zhu Yuxuan, Chairman of Shengyuan Environmental Protection, Yuan Chengzhong, Brand Director, Shang Changjiang, Channel Director, and other relevant executives received the delegation and held an exchange forum.
Chairman Zhu Yuxuan elaborated on the company’s strategic layout in the taurine big health sector. At present, the company is fully advancing the construction of the whole "taurine plus" industrial chain: the 40,000-ton annual output taurine raw material project in Quangang is progressing smoothly. Upon completion, it will become China’s second-largest taurine production base and fill the industrial gap in Fujian Province. Downstream, a brand matrix including Shengyuan Tree and Vitality Sapling has been built, with products covering health supplements, special dietary foods, functional beverages and more. Online and offline sales channels have been fully deployed, as the company strives to build a benchmark national brand for comprehensive health.
President Zhong Muda spoke highly of Shengyuan Environmental Protection’s industrial layout. He stated that the Fujian Council for the Promotion of International Trade will give full play to its platform strengths, support the enterprise in connecting domestic and overseas resources and expanding market channels, and invite the company to participate in key international exhibitions to further boost its brand influence and international competitiveness.
During the inspection, President Zhong Muda and his entourage sampled self-developed taurine functional beverages of Shengyuan, and fully recognized the products in terms of taste, formula and health philosophy.
