Three stores of Shengyuanshu, namely Jinjiang Quanshan Store, Quanzhou West Lake Store and Poly City Store, opened simultaneously on July 18. With nearly 50 physical stores deployed nationwide, Shengyuanshu is advancing rapidly toward national coverage, brand building and standardized chain operation.
Grand Opening Scenes of the Three Stores
Science-Oriented, For National Public Health
In recent years, landmark research findings published in top international academic journals including Science, Cell and Nature have proven that taurine delivers remarkable effects in anti-aging, metabolic regulation and immunity enhancement. Shengyuanshu is the core brand under Shengyuan Pharmaceutical focusing on the taurine-based big health industry. Upholding its core philosophy “Shengyuanshu, Power Up Your Health”, the brand leverages its parent company’s robust scientific research commercialization capabilities and industrial resources. It concentrates on the R&D and promotion of a series of “Taurine Plus” functional products, striving to translate cutting-edge scientific research results into high-quality, all-scenario health goods that meet modern consumers’ new demands for wellness products. The brand aims to build the enterprise into a leading pioneer of healthy lifestyles.
Selected Products of Shengyuanshu Brand
Multiple Stores Launch Simultaneously, Serving Thousands of Households
The grand simultaneous opening and construction of multiple Shengyuanshu exclusive stores marks a key milestone in the expansion of the brand’s offline retail network. As the brand’s birthplace, Quanzhou witnessed the simultaneous opening of three outlets: Jinjiang Quanshan Store, West Lake Store and Poly City Store, further consolidating the brand’s local market influence. Five additional stores in Nanchang (Jiangxi), Gulei of Zhangpu, Jingzhou (Hubei), Shuitou of Nan’an and Dehui of Quangang also kicked off renovation works at the same time, signifying a crucial stride forward in Shengyuanshu’s national expansion strategy.
Up to now, Shengyuanshu has nearly 50 stores nationwide, covering multiple provinces and municipalities including Fujian, Chongqing, Jiangxi, Sichuan, Shandong, Zhejiang, Jiangsu, Anhui, Guangdong, Guangxi, Shanghai, Hubei, Hebei and Beijing. Following its development strategy of "Deeply Cultivate Fujian, Expand Nationwide", Shengyuanshu brings high-quality "Taurine Plus" health products and one-stop services to more consumers, enabling scientific health management to benefit thousands of households.
Deep Cultivation of Entire Industrial Chain to Build a Robust Industrial Closed-Loop
The rapid expansion of exclusive stores is backed by Shengyuan Pharmaceutical’s in-depth layout across the entire taurine industrial chain.
At the raw material end, the company’s 40,000-ton annual taurine raw material production project in Quangang, Fujian, ranks as China’s second largest taurine manufacturing base. Its core raw materials, ethylene oxide and liquid sulfur, are sourced from Quangang Petrochemical Park, delivering prominent cost advantages and reliable safety control. At the R&D end, the Shengyuan Institute of Biological Sciences collaborates with top domestic universities and professional research institutions. It carries out technical research and product development centered on "Taurine Plus" applications spanning human food, pet food and animal feed, establishing an independent intellectual property rights system. At the product end, the enterprise has built a diversified product portfolio covering health food, special dietary food and general food to meet the demands of diverse consumption scenarios and demographic groups. Meanwhile, its omni-channel strategy driven by both online and offline operations enables premium products to reach broader consumer groups.
Aerial View of the 40,000-Ton Annual Output Taurine Raw Material Project
Boasting the world’s second-largest taurine production capacity, innovative R&D of diversified multi-scenario end products, and a network of nearly 50 physical stores nationwide, the company is writing a new chapter in the big health industry supported by solid industrial chain foundations and a well-defined strategic layout. Moving forward, Shengyuan Pharmaceutical will stay true to its original aspiration. Rooted in science and backed by premium products, it will keep contributing greater efforts to the Healthy China 2030 initiative.
