On June 22, the last race car crossed the finish line, marking the successful conclusion of the Zhangzhou leg of the 2025'Gumande G Plan Cup' Fujian Kart & Road Motorcycle Series. The event received full sponsorship from Yuanshi Xiaoshu, a healthy energy drink brand owned by Shengyuan Pharmaceutical.A grueling contest of speed and stamina, the tournament relied on Yuanshi Xiaoshu’s core taurine energy drink to deliver steady energy to every racer and event logistics crew. The brand stood as an irreplaceable energy powerhouse supporting the entire competition.
Awaken Vitality, Fuel Your Drive
As an important leg of the series, the Zhangzhou Station of the "Gumande G Project Cup" gathered numerous top racers from home and abroad. Faced with intense competition and heavy physical exertion on the track, efficient energy replenishment became an essential demand for all competitors. Targeting this core demand of the event, Shengyuan Pharmaceutical set up an exclusive Yuanshi Xiaoshu supply station in the key area of the venue. Whenever racers returned to the pit area after fierce races, or staff members stuck to their posts under the scorching sun, Yuanshi Xiaoshu taurine energy drinks were handed out to everyone in a timely manner. Formulated with a scientific blend of core ingredients including taurine and multiple vitamins, the drink relieves physical exhaustion and mental fatigue caused by high-intensity sports. It delivers lasting energy to help racers quickly regain competitive form and allow event staff to carry out their work with abundant vitality.
Empower the Brand, Convey Wellness
During the event, Yuanshi Xiaoshu built a diversified exposure matrix covering online and offline event media, enabling efficient communication and in-depth reach of the brand image. Eye-catching roadside signs printed with the brand slogan "Shengyuan Tree · Healthy Lifestyle" lined the track, appearing prominently as racers zoomed past every lap. This embedded the brand philosophy deep within the high-octane, fast-paced core racing scenario. The Yuanshi Xiaoshu energy supply station in the pit area not only provided professional energy replenishment for racers and staff but also stood out as the most photogenic check-in spot on site. It quickly became a crowd magnet, drawing swarms of visitors to sample and experience the products. Numerous internet influencers, media representatives and million-follower KOLs at the spectator zone voluntarily visited the booth to take photos and try the drinks, generating secondary brand exposure. Relevant topics gained continuous momentum across social media platforms.
Influencers and media personnel check in at the spectator area.
At the opening ceremony, participating racers posed for photos holding cheering banners of Yuanshi Xiaoshu to convey sporting vitality. This integrated online and offline marketing campaign delivered high-frequency, high-quality exposure for the Yuanshi Xiaoshu taurine energy drink brand throughout the event. Moreover, it firmly established the brand’s credible identity as a "professional sports and wellness partner" among target audiences, achieving a dual boost in brand awareness and reputation.
Yuanshi Xiaoshu cheers for the racers
Shengyuan Pharmaceutical's sponsorship of the "Gumande G Plan Cup" event is not only a strong cross-border cooperation between brands, but also a practical measure to support the development of China's automobile and motorcycle sports and contribute to the construction of a sports powerhouse. At the same time, it conveys a positive signal of scientific supply and healthy vitality to the vast number of automobile and motorcycle enthusiasts. In the future, Shengyuan Pharmaceutical will uphold the concept of "Shengyuan Tree · Health Road", continue to pay attention to and support various sports events and national fitness activities, and be committed to developing more products that meet consumers' health needs, creating a national brand in the field of big health, and providing solid health energy support for people who pursue a vibrant life.
