On June 12, the 10th Qingyang Municipal Enterprise Staff Sports Meeting grandly opened at the city gymnasium. As the official health and energy partner of the event, Fanshu Taurine Energy Drink under Shengyuan Pharmaceutical provided professional energy support for all competing athletes. Qingyang Shengyuan took full charge of the event and dispatched staff to cheer for participants on site.
As the opening ceremony kicked off, the Qingyang Shengyuan formation immediately became the focal point, with the core logo bearing the philosophy "Shengyuan Tree® · Road to Health" shining brightly. This creative display actively responds to the national Healthy China 2030 Strategy Outline and the China Healthy Lifestyle for All Action Plan. It clearly conveys the enterprise’s vision: taking taurine technology as its core, striving to build a domestic brand for full-life-cycle health management in the big health sector, and blazing a trail forward to foster a symbiotic ecosystem of green health for all people. Standing out as the most memorable visual highlight of the opening ceremony, it drew crowds of participants and spectators to stop and watch, laying a pleasant atmosphere for the subsequent events.
A dedicated Fanshu brand experience zone was set up at the main venue of the sports meeting, displaying taurine energy drinks for visitors to sample. Staff distributed product brochures to spectators and athletes, enthusiastically explaining and popularizing knowledge about the full line of scientifically formulated nutritional taurine products. They also introduced the unique features and highlights of health products centered on taurine. The brand received positive feedback from attendees regarding both taste and overall impression.
During the event, the staff extended the brand’s care to the front lines of the competition. At the peak of the games, staff members delivered Fanshu Taurine Energy Drink directly to the basketball court, providing targeted energy replenishment for competing athletes and referee teams. After drinking it during halftime breaks, most athletes commented that the beverage tasted refreshing and delivered a noticeable energy boost. It significantly helped them maintain and elevate their competitive performance as well as quicken the pace of offensive and defensive transitions, making it an essential go-to energy supplement.
Through in-depth participation in this sports meeting, the brand’s health philosophy and core products have been effectively communicated, raising the visibility and reputation of the Fanshu brand. Meanwhile, the enterprise has contributed its efforts to popularizing scientific sports nutrition knowledge and advancing national health initiatives. Moving forward, Shengyuan Pharmaceutical will continue to uphold the product philosophy of "Shengyuan Tree® · Road to Health". It will actively plan and launch more diversified health promotion campaigns, enabling the scientific, precise functional and nutritional benefits of the full range of Shengyuan Tree® taurine health products to benefit broader groups of people, and keep empowering public health in the long run.
