On the morning of April 30, Ji Xiangfeng, Deputy Mayor of Xiamen, and his entourage paid an inspection visit to Shengyuan Pharmaceutical to learn in depth about the company's production and operation, product research and development, and future development plans for its big health business. Zhu Yuxuan, Chairman of Shengyuan Environmental Protection, and other executives accompanied the visit and delivered a work report.
Deputy Mayor Ji Xiangfeng conducted an on-site tour of Shengyuan Pharmaceutical’s liquid beverage production line, solid tablet production line and the R&D laboratories of Shengyuan Institute of Biological Sciences. He also listened to a report delivered by Chairman Zhu Yuxuan on the planning and development prospects of the big health industry project, and gained an in-depth understanding of the company’s full-cycle product management covering the whole process from R&D to market launch, including key procedures such as research and development workflows, production processes, administrative approval and quality inspection.
At the Experience Center, Chairman Zhu Yuxuan presented Deputy Mayor Ji Xiangfeng with the enterprise’s core product portfolio, including commercially available products such as Vitality Tree® Taurine Energy Drink, Taurine L-Carnitine Sports Nutrition Drink, as well as the health supplement Shengyuan Tree® American Ginseng & Taurine Oral Liquid. He stated that the company has focused on the field of functional health foods in recent years and established a product system centered on taurine as the core ingredient. It is accelerating the dual-track strategy of "online live streaming for customer acquisition + offline experiential marketing". The brand precisely reaches consumer groups of all ages via platforms including Douyin, WeChat Channels and Xiaohongshu. Meanwhile, it plans to set up brand experience halls to deepen consumer awareness, gradually expand market coverage and deliver diversified solutions to meet the nutritional demands of the general public.
Deputy Mayor Ji Xiangfeng learned about the company’s products in detail and encouraged the enterprise to further tap market demands and build differentiated competitive edges. He pointed out that the big health industry boasts enormous development potential under the Healthy China 2030 strategy. Enterprises should actively explore cross-industry cooperation models and link up with national health campaigns, sports events, community health promotion and other programs to boost brand influence. Meanwhile, they need to deepen technical exchanges and resource sharing with peer enterprises in Xiamen, drive collaborative innovation across the industrial chain, and jointly build an ecosystem for the big health industry.
